![]() ![]() Knowing who’s in your audience puts you in a better position to create content. Conduct competitor research and compare how your audiences vary.Check the analytics on your other social media channels to learn who follows you there.Since defining your target market is one of the most important parts of your marketing strategy for any marketing tool, we’ve created a step-by-step guide that explains all the details. ![]() Identify the key segments that overlap with your customer base, or hone in on active niches. For example, 25-34-year-olds represent the largest ad audience on the site. Research Instagram’s audience demographics to get a sense of who uses the platform. Step 2: Create a winning Instagram strategy Define your target audienceĪ good social media strategy starts with a sound understanding of your audience. Learn more about the difference between Instagram business and creator accounts. Select your business category and add relevant contact details. If you plan to connect your Instagram and Facebook business accounts, follow the steps to connect your account to your Facebook Page.Ħ. Choose Business (unless it makes sense for you to choose Creator).ĥ. Some accounts may see Switch to Professional Account from this menu. From your profile, tap the hamburger menu in the upper-right corner.Ģ. How to switching a personal account to an Instagram business account:ġ. Follow the steps below to switch to a business account. If you logged in with Facebook, you may be asked to sign in.Ĭongrats! You’ve created a personal Instagram account. Choose your username and password and fill in your profile info. If you plan to grant access to multiple users or you want to connect your Instagram business account to your Facebook Page, make sure to use an admin email address to sign up or tap Log in with Facebook.Ĥ. ![]() Download the Instagram app for iOS, Android or Windows.ģ. How to sign up for an Instagram business account:ġ. Start a new account from scratch or switch from a personal to a business account by following these steps. How to use Instagram for business: 6 steps Step 1: Get an Instagram business account Bonus: Download a free checklist that reveals the exact steps a fitness influencer used to grow from 0 to 600,000+ followers on Instagram with no budget and no expensive gear. ![]()
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